Cookie Policy
In short: nothing but your own choice is stored until you decide. If you accept analytics, we may use Google Analytics 4 (through Google Tag Manager), PostHog and Cloudflare Web Analytics. They aren't switched on today, and each loads only after you consent. Ad pixels from Google Ads, Meta, LinkedIn and X are off and would run only if enabled for an ad test and only if you accept ads. A Global Privacy Control or Do Not Track signal keeps all of them off.
What we use
| Name | Category and type | Set by | Purpose | How long |
|---|---|---|---|---|
| ra_consent_v1 | Essential. First-party local storage | Revenue Advisors | Remembers your choice and whether your browser sent Global Privacy Control or Do Not Track | 12 months, then we ask again |
| ra_booking_seen | Essential. First-party session storage | Revenue Advisors | Stops a booking confirmation being counted twice. Never sent anywhere. | Until you close the tab |
| _ga, _ga_<ID> | Analytics. First-party cookies | Google Analytics 4, loaded by Google Tag Manager | Counts visits and page use with a random ID | Up to 13 months |
| ph_<project key>_posthog | Analytics. First-party local storage | PostHog | Random visitor and session ID for page views and clicks | Until you reject analytics or clear site data |
| Cloudflare Web Analytics | Analytics. No cookies or storage | Cloudflare | Counts page views and load speed without identifying you | Nothing stored in your browser |
| _gcl_au and similar | Ads and marketing. First-party cookie. Only if enabled | Google Ads, through Google Tag Manager | Measures whether an ad led to a booking | Up to 90 days |
| _fbp, _fbc | Ads and marketing. First-party cookies. Only if enabled | Meta Pixel, through Google Tag Manager | Ad measurement and retargeting on Facebook and Instagram | Up to 90 days |
| li_fat_id, bcookie and others | Ads and marketing. Third-party cookies. Only if enabled | LinkedIn Insight Tag, through Google Tag Manager | Ad measurement and retargeting on LinkedIn | Up to 2 years (set by LinkedIn) |
| muc_ads, personalization_id | Ads and marketing. Third-party cookies. Only if enabled | X Pixel, through Google Tag Manager | Ad measurement and retargeting on X | Up to 13 months (set by X) |
The analytics and ad rows describe what each tool would store once it's switched on and you've accepted it. Today only the essential entries are used.
Fonts are served from our own site, not from a font service, so loading them doesn't share data with anyone else. Google Tag Manager itself sets no cookies; it loads only after you accept analytics or ads.
Categories
- Essential: needed for the site to work. Always on. Never shared.
- Analytics: Google Analytics 4, PostHog and Cloudflare Web Analytics, which we may use. Not switched on today, and off until you accept once they are. PostHog session recording is turned off.
- Ads and marketing: Google Ads, Meta Pixel, LinkedIn Insight Tag and X Pixel, each only if enabled for an approved ad test. Off until you accept ads.
How consent works
Until you choose, no analytics or ad script loads and no request goes to Google, PostHog, Cloudflare, Meta, LinkedIn or X. Google Consent Mode starts with every Google setting denied. If you accept, any tool we've switched on for the categories you chose loads. If you later reject, we stop them, tell Google your new choice and delete their cookies and storage from your browser. Cookies set by LinkedIn or X on their own domains can only be cleared in your browser.
Cal.com and other sites we link to
When you click through to book a call, you leave this site for Cal.com, which sets its own cookies under its privacy policy. We link to Cal.com instead of embedding it so that nothing from Cal.com runs on our pages before you choose to go there.
Changing your choice
Use Cookie settings in the footer of any page to accept, reject or fine-tune categories at any time. You can also clear site data in your browser, which resets your choice.
Global Privacy Control and Do Not Track
If your browser or an extension sends a Global Privacy Control or Do Not Track signal, we treat it as an opt-out: analytics and ads stay off and the banner can't switch them on.
Changes
Before we turn on any tool listed here as "only if enabled", or add a new one, we'll update this page. Questions: hello@revenueadvisors.co.